Marketing Company

Level 3 Diploma in Skills for Business: Sales & Marketing

Qualification Purpose

This qualification provides transferable skills, knowledge and understanding that can be applied in any business setting. The units in Group A are aligned to National Occupational Standards for business and represent the core attributes required by employers in a range of business settings. The units in Group B specialise in Sales and Marketing.


This qualification will:

  • focus on the study of business skills, including sales and marketing

  • offer breadth and depth of study, incorporating a key core of knowledge

  • provide opportunities to acquire a number of practical and technical skills.

Qualification Objectives

The objectives of this qualification are to provide learners with:

  • an understanding of the essential skills required to work successfully in a business environment

  • the skills required to solve problems in a business environment

  • an understanding of business culture and responsibilities

  • the ability to successfully communicate and work with others in a business environment

  • the opportunity to develop the skills required to manage and improve their own performance in a business environment

  • an understanding of the relationship between sales and marketing

  • knowledge of internet marketing in business

  • knowledge of market research and creative product promotion.

Achieving this Qualification

To be awarded the Level 3 Diploma in Skills for Business: Sales and Marketing, learners are required to successfully complete 6 graded units from Group A and 4 units from Group B.

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Group B units.png

Essential Skills

While completing this qualification, learners may develop the knowledge, understanding and essential skills employers look for in employees. These range from familiar ‘key skills’ such as team working, independent learning and problem solving, to more tricky-to-measure skills such as:

  • an appreciation for appropriate behaviour and dress

  • appropriate interpersonal skills

  • communicating with professional colleagues/peers and/or hierarchical seniors

  • supporting other aspiring employees

  • personal manners and deportment

  • understanding work practices and how different roles and departments function within an organisation.